18 MayWhy I’m moving away from Flash for online video…

Spend a matter of time on any tech blog these days and chances are you’ll see something about Adobe’s baby – Flash. Most of the controversy is centered around technology giant, Apple, and their non-support of the platform on their mobile devices, the iPhone and iPad. In this article, I am going to briefly detail a few of the reasons why I too am moving away from Flash especially for online video, and I may sprinkle in a few of my thoughts on the Apple/Adobe debacle along the way.

Flash is a closed platform

Flash is proprietary, and it requires users to download a plugin in order to view any content developed in it. This is far from optimal, especially for those that aren’t so computer savvy. If they have trouble downloading and/or installing the plugin, the website will not be rendered in the manner intended and if the site was designed entirely in Flash, well you get the idea. To make matters worse (for Adobe that is), new web technology, such as the soon-to-be-standardized HTML5 and javascript frameworks like JQuery, are rendering Flash less and less useful. If you can use web standards and remove the need to download an extra plugin, why not?

System resources and crashing

Flash is out-dated and it continues to be a resource-hog and often causes browsers to completely crash.

Not mobile or touch-screen friendly

Flash was designed for the desktop world. Many of the effects in Flash (such as roll-overs) require a computer mouse, which would not work properly on a mobile touch-screen device. Not to mention, Adobe has promised a mobile version of Flash on a wide-scale for some time but has yet to deliver and who knows how it will actually perform??  In the meantime, the percentage of people that consume digital content on their mobile phones continues to soar leading developers to look for other options (such as the aforementioned HTML5). The recently released iPad already has video apps from ABC and Netflix with CBS reportedly experimenting with their own solution, and many many others have converted or are in the process of converting their sites to support HTML5 video.

The web should be free

Adobe has repeatedly took issue with Apple, saying that they have no right to call Flash a closed platform when the iPhone OS is proprietary as well, something Apple freely admits. However, one thing that Apple has put their full support behind is a free internet. Apple’s proprietary methods are confined to the iPhone OS platform, they do not extend to the web, something that Adobe cannot claim. Their proprietary plugin is restrictive and seeks to make others dependent in order to view interactive, multimedia content on the internet.

Final thoughts

As much as it may sound like I’m taking Apple’s side of things on this matter, I’m really not. As a web designer, I’m more interested in open source, web standards. I’m interested in what’s going to result in the best experience for my clients and by extension- their clients. The web is changing…rapidly, and Flash is stuck in the past. I’ve used Flash for many years for many different purposes, however in the past year or so I’ve started experimenting with other options and I have to say- I like what I see. Something such as an interactive slideshow that would normally be developed in Flash, can now be achieved much more quickly, with better results and without an unnecessary plugin. I’m sure Flash still has a purpose, but it’s not for building slide-shows or image galleries, and definitely not online video. Who knows what the future holds for Flash….and Adobe for that matter, but I for one am putting my energy behind something a little more future-proof. That’s just my $0.02.

Further Reading

Apple’s side

Adobe’s side

20 Jan5 Reasons to hire a web designer for search engine ranking

There are more ways than ever to obtain a website these days but what’s the point if you are going to get lost in a sea of other sites? So, the question is, why do you need a Professional Web Designer to obtain a good search engine ranking?

Here are my thoughts:

1. There are estimated to be over 180 million websites on the internet…yes, I said 180 million. So your website could be just a drop in the bucket if you don’t know what you’re doing.

2. If possible, your site really should be designed from the ground up with SEO (Search Engine Optimization) in mind. That’s not to say that SEO cannot be added to an existing site, but it would be much easier to start from scratch with SEO principles in place and you will see quicker results.

3. Great search engine ranking isn’t easily achieved and requires expert knowledge on the subject.

4. SEO is perpetual. You can’t optimize a site, employ an SEO strategy, and leave it. It takes time, and sometimes trial and error to achieve the desired results.

5. If you’re on a budget, your site can be designed with organic SEO in mind which won’t carry a monthly obligation. What is organic SEO? It carries several different meanings depending on who you ask. In short, organic means employing an SEO strategy that doesn’t rely on PPC (pay-per-click advertising).

Final thoughts:

Obtaining a good search engine ranking is a treacherous road to travel. You need someone to guide you along the way. Yes, SEO is an investment. But, it can give you an exponential return on your investment that’s hard to measure in numbers.

11 JanEaston Web Design – Lake Oconee and Metro Atlanta Web Design Studio

Welcome to Easton Web Design’s brand new blog.  Stay tuned for more!

And make sure you visit our website- www.eastonwebdesign.com.

Easton Web Design is a Full Service Web Design Studio that specializes in Web Design, Web Development, and Online Marketing & SEO Optimization. We are based in Eatonton, GA near Lake Oconee and Metro Atlanta.